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HighLevel (formerly GoHighLevel) is a very advanced all-in-one online platform. It’s used by both individual businesses and agencies.
Understanding its pricing will help you understand which plan is right for you!
Of course, to understand HighLevel pricing you also need to understand what you’re getting and what additional cost, if any, need to be taken into account.
This is what we’ll break down in this article as well as how this compares to other competitors in the industry.
HighLevel Pricing Overview
HighLevel has a 30 day extended free trial and 3 pricing tiers that will be charged on a monthly or annually basis:
Here is the breakdown:
- Starter Plan: $97/month (or $970 paid yearly)
- Unlimited Plan: $297/month (or $2970 paid yearly)
- Agency Pro Plan: $497/month (or $4970 paid yearly)
The first thing to note is that the first plan, Agency Starter, will give you pretty much all of the features HighLevel has to offer.
Which the full list of is as follows:
If you want to better understand what these features are and how they work, take a look at our full review of Highlevel here.
The main thing you’ll get on the Agency Unlimited plan is an unlimited number of sub-account (aka clients accounts) and a branded desktop app to get rid of the HighLevel branding.
If you want to essentially license the HighLevel technology and sell it as your own (but not have to handle all the tech trouble) then that’s when the Agency Pro account is needed.
That’s what “Unlimited Saas” means, but that shouldn't be something 99% of people would need to worry about!
To understand this and what the heck are sub-account when you’re just a creators wanting to sell your products, why it’s important to understand who HighLevel is targeting.
What’s the best HighLevel plan for you?
The company positions themselves as the all-in-one platform for agencies.
This is why you’ll see things like “client account” or “sub-account” etc.
Essentially, at its core, HighLevel gives you a main account, in which you can create sub-account or client account:
There isn’t a whole lot to do from the main account, apart from keeping an eye on all of the sub-accounts.
If you’re an online course or membership creator, you might be wondering where you fit in all of this.
The answer is that you could simply use the Starter plan and create a sub-account for yourself and get on with it!
You’ll then be able to use HighLevel to build your website, funnels, email and automations, deliver your course etc.
If you’re an agency and work with clients needing to use a platform like HighLevel, or need the advanced API as part of their business, then the Agency Unlimited could be a good fit.
You can easily and efficiently get your client set up and help them with everything they need implemented using a world-class platform.
Finally, if you’re more interested in selling the technology behind HighLevel and developing your own SaaS business without starting from scratch, then the Agency Pro account is best.
Extra Costs
Although HighLevel is generally an all inclusive solution, there are realistically a few other costs that you may need to consider.
Email sending costs extra no matter how many emails you send, it's billed separately from your subscription. Using HighLevel's built-in email (LC Email) runs about $0.85 per 1,000 emails sent, so 10,000 emails would cost roughly $8.50 on top of your plan.
If you'd rather connect your own Mailgun account instead, expect to pay $15-35/month depending on volume (Mailgun's own plans run from $15/month for 10,000 emails up to $35/month for 50,000).
Texting works the same way. SMS runs about $0.0079 per segment on HighLevel's native phone system (same rates as Twilio, no separate account needed), but once carrier fees are added on top, the real cost usually lands closer to $0.012-0.018 per segment.
For most users that's roughly $30-60 per month, depending on how many texts you send.
AI features are also billed separately from your plan. You can either pay as you go (around $0.02 per AI conversation message) or pay $97/month per sub-account for unlimited use of HighLevel's AI tools.
Worth budgeting for if you plan to lean on the AI features.
How Does HighLevel Pricing Compare with Competitors?
Now that we’ve seen exactly what the HighLevel pricing plans mean and which one might be best for you, let’s put this in perspective.
The value you’ll get from the platform is only relevant relative to what competitors offer and at what cost!
So let’s look at HighLevel’s top 3 competitors and compare:
HighLevel Pricing Vs Kajabi
Kajabi is one of the most popular online course platform and therefore HighLevel’s direct competitors in that space.
There are 4 pricing plans:
- Basic Plan: $179/month (or $143/mo billed yearly)
- Growth Plan: $249/month (or $199/mo billed yearly)
- Pro Plan: $499/month (or $399/mo billed yearly)
You’ll be able to get started from $143 per month with Kajabi but with a limited number of Products (aka courses) and Contacts.
This is less than HighLevel Starter plan but Kajabi does not offer unlimited email sending on that entry plan, which when computed into HighLevels cost makes it a little pricier.
I’d say overall that cost isn’t really the main difference between the two platforms and shouldn’t be a decision factor.
Have a look at our full comparison between Kajabi and HighLevel to see the full breakdown!
HighLevel Pricing Vs Kartra
Kartra is also another feature-loaded all-in-one platform and competitor.
It has 4 plans and a $1 for 14 days trial:
- Essentials: $52/month (paid annually)
- Starter $99/month (paid annually)
- Grow $189/month (paid annually)
- Professional $429/month (paid annually)
Kartra’s Starter plan and HighLevel Starter plan compare pretty equally in terms of allowance and costs.
The Silver plan in Kartra will give you everything unlimited including email sending for $149 per month which comes very close to HighLevel + Mailgun costs.
Again overall the two platforms are on par from a pricing point of view!
HighLevel Pricing Vs New Zenler
The last major competitor to compare HighLevel to is New Zenler.
The platform is growing in popularity and offers a very attractive price:
You can get started for free, and the upgrade to the Pro plan from $54/mo (billed annually).
This gives you a 100,000 email sending allowance per month.
New Zenler does indeed at first glance seem more affordable than HighLevel, but the platform does have some limitations and fewer features.
See our full New Zenler review to understand what you get for this price better!
HighLevel Pricing FAQs
1) Does HighLevel have any free plans?
No.
The best way to get started is with the 30 extended day free trial, which should be enough to determine if HighLevel is for you!
2) Are there any extra costs?
Apart from the SMTP potential expenditure, there are no other hidden costs to be aware of using HighLevel (no processing fees on top of the payment gateway’s)
3) I’m worried the platform might disappear tomorrow, what do I risk?
HighLevel has been around since 2018 and is well funded as well as having built a successful and popular business, there is no reason to believe they will go out of business anytime soon.
4) What else is included?
As with any SaaS business, website hosting and maintenance is included with means that security and encryption are taken care of.
5) Is there a cheaper alternative to GoHighLevel?
HighLevel has other alternatives that do cost less, depending on exactly what you need it for.
The platform has so many features that it may be overkill for many course creators. That being said, the value-to-cost ratio for HighLevel is very good.
