If you’re thinking about going with Kajabi as your do-it-all platform, then you probably wonder how the blog feature there works.
A lot of course creators use content marketing to increase their reach and that can be in the form of regular blog posting!
And knowing how that will all work in Kajabi and what’s possible can be comforting before joining.
So let’s dive into all of the details of that feature:
How does the Kajabi Blog Feature work?
The Kajabi’s blog feature is relatively simple in how it works.
You have basically 2 pages:
1 Blog page, which typically displays the list of all recent articles
You can change the articles design of the sidebar and add any section before and after the blog list as you want.
And 1 Blog Post page, which is a template that will be dynamically filled by the content of your posts:
You can set up Exit Popup for each of these pages to grab the attention of new visitors and capture their information before they leave.
Both of these pages can be edited with the Kajabi visual page builder.
As far as setting up new blog posts, you’ll simply get that done in the back-end in a few easy steps.
Add your content (title and body text), thumbnail picture, fill out the SEO details, pick a category and publish or schedule!
You can easily add a video, audio or images to your post too.
How does it compare to other platforms?
First of all, it’s good to note that not all online course platforms, even all-in-one, offer a blog feature!
To name a few popular ones that don’t: Teachable, Thinkific, Kartra, Podia,...
This isn’t to name-and-shame these tools but it’s important to note that Kajabi does belong to a minority of platforms to offer this.
That being said, most people’s golden standard when it comes to blogging is WordPress.
WordPress powers almost half of websites on the internet and is by far the most popular platform for bloggers.
Of course, you will have more flexibility in the design and features of your blog on WordPress than Kajabi.
Especially when it comes to SEO with popular plugins like Yoast or RankMath, which have no equivalent in Kajabi.
That being said, Kajabi is fairly SEO optimized out of the box and you will be able to fill out metadata as you wish.
Blog posts will then be properly included in your Sitemaps and so there is no reason to believe they won’t have as much of a change to rank in the search engines than if they were on WordPress.
You can create categories for your Kajabi blogs too, although it won’t create a different path (eg /category_name/blog_post). All blogs URL slug will follow the basic structure: /blog/blog_name.
So unless you plan on having a complex hierarchy in your blog, this should do just fine!
The one thing Kajabi doesn’t make easy is creating 301 redirects.
This can impact your SEO depending on how you manage your URLs, but can still technically be handled at the CDN level (CloudFlare).
What’s the best practices when using Kajabi blog?
As mentioned above, a lot of the SEO work is done for you by Kajabi.
Things like site speed or cleaning up the code and other advanced technical SEO tasks will be already taken care of.
Of course this can be both a good and bad thing.
One the one hand, advanced SEO experts prefer to have more flexibility. For example being able to change the architecture of your sitemaps or schema markup.
On the other hand, 95% of people using the platform don’t have the expertise to understand this kind of nuances and won’t need to even worry about it!
This is a long winded way of saying that the things you can and should actually do SEO wise on your Kajabi site are little!
Here is the checklist of things you’ll only have to do once:
1) Do proper SEO keywords research and put together a list of articles that could be written to fill in market gaps (Ok, this might need to be refreshed a few times a year).
2) Make sure you design your blog to serve the desired path to action for your Kajabi site. Meaning that if the first step they can take is grabbing your free training, have that on your sidebar or at the end of each article:
3) Make sure you optimize each assets you upload (images and videos), this will impact site speed, SEO and user experience.
4) Create valuable and relevant metadata for all of your pages (meta title and meta description).
5) Submit your Kajabi sitemaps to Google Search Console (find them at yourwebsite.com/sitemap.xml).
Once you’ve done that, the only main thing you need to do on-going is creating valuable content!
Here is the checklist of things for each new article:
1) Make sure your blog is targeting unique keywords other pages aren’t already.
2) Create a meta title and meta description.
3) Post at least once a week to keep your Kajabi site content and SEO “fresh”.
4) Use a short URL slug for the blog post, containing your focus keyword.
5) Use a few images or multimedia elements in your blog.
That’s about it!
If you’re ready to start using Kajabi for everything your online course business needs, including blogging, start today with a 30 days free trial