What does a Kajabi integration look like?
Kajabi offers a lot of built-in features and tools, and this all-in-one capability is actually one of its main appeals for course creators.
That being said, the platforms can’t do anything and everything you might desire, or at least not as well as a specialist tool.
That’s when looking to integrate a 3rd party software into Kajabi might be something to consider.
Before we get into all the ways you can do that, let us expand a little bit on what “integrating” means here.
If you’re thinking about using an external email marketing & CRM platform like ConverKit for example.
This means that you’ll use it instead of the native one Kajabi offers.
Of course, the native integration with ConvertKit will help with that, but note that there will still be some things to patch up together for the two platforms to talk to each other.
Integrating doesn’t mean blending the 2 platforms together but merely adding another layer to the platform.
What native integration does Kajabi have?
This is the easiest way to integrate Kajabi with another platform.
The developers have worked with popular software to use their API and make this easy on the user’s end to do!
Kajabi currently offers 9 native integrations:
- Active Campaign
- Google Analytics
- Facebook Pixel
Let’s expand a little bit on what each these will give you:
For the email marketing integrations (Aweber, Mailchimp, Converkit, Drip, Active Campaign and Segment):
Integrating these platforms natively with Kajabi will allow you to send contacts that optin your list to be sent to that platform.
You can keep using Kajabi’s Forms and build your list there and the list in the email marketing software will be synched.
This is the most common integration used.
For Google Analytics and Facebook Pixel:
This will make it easier to send your traffic and conversion data to these two platforms, which is especially important when using paid ads.
There isn’t much you’ll need to customize about this integration.
You might think that you could just as easily add the tracking code snippet to your header.
Although that’s true, this native integration makes things like sales value tracking a lot more accurate.
The last integration is with Clickfunnels and will allow you to connect purchases made in your funnels there to give proper Kajabi access.
How can I integrate other tools in Kajabi?
If you’re wanting to integrate an external tool that’s not in the list of native integrations, don’t worry this is probably still possible.
Most popular softwares will provide a public API which allows communication with external systems (like Kajabi).
The good news is that you don’t have to understand the tech side of this to use it.
Tools like Zapier allow two platforms to talk to each other and be “integrated”.
Kajabi has a Zapier connection and so does 5000+ tools online.
For example, if you wanted to integrate Deadline Funnel and Kajabi, you can set up a Zap for an action in Kajabi to trigger an action in Deadline Funnel:
This can work really well to coordinate (more than integrate) two platforms together.
Which doesn’t mean that anything is possible but most of the time you should be able to do what you want with these methods.
But sometimes, you don’t need an integration, you just need to embed an external tool in Kajabi.
For instance, a lot of users in order to be GDPR compliant use something like Termly to display these cookie popup you’re familiar with:
In that case, no API or Zapier is needed.
All you’ll need to do is add a code snippet either in the header of your Kajabi account, or as a custom code block in your page.
Same goes for embedding a Shopify checkout on a Kajabi page and selling physical items.
Overall, there are very few popular tools that can’t be integrated in one way or another into Kajabi.
Some exceptions might be when you’re trying to substitute a whole feature, like trying to “integrate” a WordPress page to Kajabi.
But platforms don’t operate with a closed environment and will play nice with external tools.