What are LearnWorlds And Kajabi?
LearnWorlds and Kajabi are online course hosting platforms with a large user base and a lot to offer.
I wanted to dedicate this article to compare them since they are often compared and come up a lot when course creators are deciding where to host their programs.
But before getting into the breakdown, it's important to understand what kind of online course platforms LearnWorlds and Kajabi are - because that's their first and biggest difference!Because that's their first and biggest difference!
Kajabi is an all-in-one platform. That means that it has all of the tools you need to host, market and sell your courses, including a page/site builder, a checkout, and an email marketing feature.
LearnWorlds is NOT an all-in-one platform as it doesn't include any email marketing tool.
We will compare Kajabi and LearnWorlds on four criteria: Features, UX, Affordability, and Community/Support.Features & Feel: LearnWorlds vs Kajabi
Here is a quick overview of the main features for both platforms:
Let's break down each of these features further so you can see what the main differences are.
Site & Page Builder
There are some key differences between the two platforms on their site and page builder.
First, we are assuming you also want to use either Kajabi or LearnWorlds as your only platform, in which case a proper site builder is needed.
On that side, LearnWorlds does have a much better tool to build a dynamic site with things like headers and footers across all pages for example. That is something Kajabi doesn't have.
On top of that, LearnWorlds has a real front-end, drag and drop page builder, whereas Kajabi only really lets you play around with the side panel.
LearnWorlds Page editor
That results in a much easier experience when setting up any pages with LearnWorlds.
On top of that, when creating a new page you will have a choice between many different templates for a beautiful design out of the box.
Kajabi does have built-in templates, but these are a lot poorer and are more like placeholders than plug-and-play pages.
The actual page builder and sections/blocks in LearnWorlds are also a lot more advanced, giving you much more options for customization with things like divider shape, dynamic text, icons, etc.
Kajabi Page Builder
Plus, LearnWorlds includes access to the code editor on any plan, whereas Kajabi only allows for that on its highest package ($319/mo.).
Both platforms have a blog feature.
Overall, even though you can create great designs on both platforms, LearnWorlds page builder is superior to Kajabi.
Selling / Checkout
The checkout and cart system is what allows you to build a proper funnel and customer payment experience, so making the checkout appear clean and user-friendly could make a big difference for your course’s success!
Both platforms allow for a range of pricing optional: one-off, subscription, installments, free, and paid trial.
LearnWorlds does have a few more payment gateway options, including two Checkout and PagSeguro for some international countries that don't support PayPal or Stripe.
But, if you are mostly using Stripe or PayPal then that might not be a game-changer for you as both are available in Kajabi too.
What might make a difference in your selling is the flexibility of LearnWorlds when it comes to your affiliate program.
Both platforms have a decent affiliate feature, but LearnWorlds allows you to adjust things like affiliate cookie expiration and gives you an easier way to manage the affiliate payout.
LearnWorlds Affiliate commission
Note that both platforms allow for manual payout of your affiliates but only Kajabi has an automatic payout feature.
LearnWorlds also allows for invoice customization, which Kajabi doesn't.
That being said, key features of funnel capabilities include one-click upsells/downsells and order bumps, essential for cart optimization, and increasing basket average value.
These funnel capabilities are available in Kajabi but NOT in LearnWorlds.
So, the bottom line for this selling and checkout is there isn’t one clear winner because it depends on what you need. If you need the extra affiliate feature then LearnWorlds is a better choice, but if you want to build with all of the bells and whistles of a good funnel then Kajabi is superior.
Course Delivery
Your course delivery, or how you will present the course to end-users, will have a huge impact on your platform’s success. But, whether to go with Kajabi or LearnWords will again depend on what your end goal is.
Both platforms are way ahead of most other competitors in the industry and offer a great student experience.
LearnWorlds has a lot more tools when it comes to the learning and testing of your user with things like quizzes, assignments, etc., and as a gamification element to your course.
In comparison, Kajabi only has an limited assignment feature.
LearnWorlds is SCORM compliant and has maybe the very best video player in the industry, allowing not only for great customization but also in-video calls to action and editing:
Lastly, LearnWorlds allows for a drip by day AND by date, which can be useful to schedule video to roll out in your course in advance (Kajabi only allows for drip by day).
On the other hand, Kajabi does still offer more options when it comes to your online course layout and Design.
For instance, you can pick between a range of templates and frameworks for your course content, and you can adjust a few things to further control the student's experience inside the course.
LearnWorlds only has one basic layout, so if you’re looking for more control over design Kajabi is the better option.
Both platforms have a community tools.
Each enables a feed, comments, and reactions to posts made by you or your students.
LearnWorlds Community Feature
But Kajabi has stepped up its game with this and pushed out a brand new community feature in 2022.
Kajabi Community Feature
It offers a much more engaging experience at this time than LearnWorlds.
The bottom line for Kajabi vs LearnWords course delivery is that if you need all of the tools of a great learning experience mentioned (quizzes, assignments, video player) then LearnWorlds is it, otherwise Kajabi does offer better designs.
Emails/Automations
The biggest difference between Kajabi and LearnWorlds is likely their capabilities for email and email automation.
Kajabi, as an all-in-one platform, has native email marketing tools and consequent automation, tagging, etc.
LearnWorlds does NOT allow for email marketing.
It does have a way to capture emails, so you could theoretically build opt-in pages. You can also communicate and send notifications to your paying customers. But that's the end of it.
If you want the power of real list building and management with LearnWorlds, you will need to use a third-party tool, some of which have a native integration with LearnWorlds including, Active Campaign, AWeber, and Convertkit.
User Experience: Which one is easier to user?
With any platform, there is a learning curve that is not negligible for a course creator, and knowing that in advance is important to consider.
Both platforms are relatively easy to use and have great UI/UX.
But a big appeal of Kajabi for beginners is the balance between simplicity and options.
Things are tidy and easy to find after getting used to Kajabi’s interface. It's also very intuitive and does a great job at consolidating information into separate sections.
On the other hand, LearnWorlds can feel a little overwhelming at times.
The back-end can get scary at first sight and present a lot of options and settings that might be a little too much for more tech-averse users.
However, it depends on what you value since LearnWorlds does ultimately allow for more flexibility and customization.
For ease of use, choose Kajabi; for flexibility and customization, choose LearnWorlds.
Price: Kajabi VS LearnWorlds
Price is always an important comparison.
Here is the pricing breakdown:
Even though you will need an external marketing system with LearnWorlds (which can be anywhere between $9/mo. to several hundred dollars), Kajabi will still likely the more expensive option.
LearnWorlds also has an affordable entry plan (with a $5 sales fee) that could allow some bootstrapping course creators to get started on a low budget.
On top of that, all LearnWorlds plans have unlimited courses, while Kajabi limits the number of courses based on your package.
That being said, both platforms overall provide a similar bang for your buck.
Community & Support - Kajabi vs LearnWorlds
I really like both brands and this makes a big difference when it comes to the community and support you have access to as a user.
On the support side of things, both platforms have outstanding support teams with live chat and office hour assistance.
They also both host regular webinars for their users and have an extensive knowledge bank of useful articles to get the help you need.
However, Kajabi does have a better community with a large Facebook group and many places where you'll find Kajabi Heroes.
LearnWorlds does not have a private group or any place they let their members hang out and meet. This can be a downside or not but knowing that you will be able to get advice from fellow users and experts can make a big difference in your course creator's journey!
Is Kajabi or LearnWorlds cheaper?
LearnWorlds is cheaper to start with. Its Starter plan is $29/month ($24/month billed annually) plus a $5 fee per enrollment, and Pro Trainer is $99/month ($79/month billed annually) with no transaction fee. Kajabi starts at $179/month for Basic ($143/month billed annually), then $249/month for Growth ($199/month annually) and $499/month for Pro ($399/month annually). Kajabi costs more, but it bundles email marketing, funnels and a website in the same price.
Does LearnWorlds or Kajabi charge transaction fees?
LearnWorlds charges a $5 fee per enrollment on the Starter plan only. Pro Trainer, Learning Center and Corporate have no LearnWorlds transaction fee. Kajabi does not take a revenue share, and payments through Kajabi Payments cost 2.9% + $0.30 on Basic, 2.8% + $0.30 on Growth and 2.7% + $0.30 on Pro. On both platforms, payment gateways such as Stripe and PayPal charge their own processing fees.
Which platform has built-in email marketing?
Kajabi includes email marketing, automations and sales funnels in every plan, so you can run your whole business from one dashboard. LearnWorlds has more limited built-in email features and is usually paired with an external email marketing tool, which gives you flexibility but adds another subscription.
Which is better for building and delivering courses?
LearnWorlds is stronger on the learning experience itself, with interactive video, quizzes and assessments and an advanced page builder. Kajabi is easier to set up and is better if you want to sell courses alongside coaching, memberships, communities and marketing funnels.
Do Kajabi and LearnWorlds limit how many courses or students I can have?
LearnWorlds offers unlimited courses on every plan, but limits active learners per month: 1,000 on Starter and 2,000 on Pro Trainer and Learning Center. Kajabi limits products and contacts by plan: 5 products and 2,500 contacts on Basic, 50 products and 25,000 contacts on Growth, and unlimited products with 100,000 contacts on Pro.
Kajabi Vs LearnWorlds: The Bottom Line
Kajabi would be a better choice if?
LearnWorlds would be a choice if?
