Kajabi and New Zenler, a comparison that's only really started to be made recently.
Kajabi has been around and been one of the most popular all-in-one for the past many years. Carried and recommended by some top experts and influencers in the industry: Amy Portefield, Brendon Burchard,...
In this article, I'm not going to give you a straight answer about which one is best for you - only you can answer that question.
But I'm going to lay out all the things you need to know before making a decision and how to decide between the two solutions.I've spent over 1,800h+ on Kajabi and a bunch on New Zenler too - so let me tell you that this is the kind of deep analysis and comparison very few people can make!
As one of the most popular all-in-one platform, Kajabi has been rolling out a lot of new features recently and keep growing both it' reputation and authority. But we can't deny other serious competitors are emerging on the market!
Kajabi is a very well-rounded platform that delivers on its promise to be the only tool you need! It also has a very high end design feel and user experience.
The platforms is not on the cheap side of the scale in the industry but has a proven record to keep getting better. You're betting on the right horse long term!
The community and support is probably one of the best in the industry. You'll find plenty of help both from the team and other users and experts you can meet and network with.
New Zenler has been striking a cord in the industry! Offering a very interesting price for its beta users, it's quickly growing a raving fan base and is seriously competing with the more established online course platforms
New Zenler displays an impressive stack of feature, even pioneering some new ones like the live feature. The User experience hasn't quite followed the rapid growth but it's still a very robust tool.
This is where New Zenler is conquering the heart of many! Currently at a very affordable price, the new contender has managed to stand out for many course creators
Still growing and gaining popularity, the community of New Zenler is small but passionate. Support is very responsive and mostly helpful.
Kajabi & New Zenler: Finally something comparable - What are they?
Kajabi and New Zenler both belong to the same category of online course platforms: all-in-one.
Essentially the main promise here is that you could solely use these for everything regarding creating and selling your digital product.
That includes course hosting, email marketing, automations, funnel building,...
Now we're contrasting that with standalone platforms (Teachable, Thinkific,...) that usually only provide the basics of hosting courses and leave you with the rest to take care of.
Not that one is better than the other - but this is the context of what we're looking at today comparing these 2 all-in-one platforms, with the same selling proposition.
Finally something we can compare and break down!
However, understand that you still need to be clear on your specific needs to determine which one is best for you (or if you're better off with something else altogether).
That being said, let's dive into the breakdown, we'll compare the 4 key elements that are important to consider as a course creator: Features, UX, Affordability & Community/Support
Features & Feel: New Zenler vs Kajabi?
Here is a quick glance for the top-level features comparison between the two platforms:
Now let me try to zoom in on a few that I think are critical to a course creators:
Course Delivery - Inside the course for a student
There is definitely a different feel each platform has and its user experience for the student and for you - when navigating it in the back-end. a
When it comes to the course experience, we have quite a big difference here:
Kajabi allows for maybe one of the most advanced kinds of customization you can have for a self hosted platform.
You can pick different themes for each course and customize it fairly well and easily. This includes different layouts depending on the type of online course you have, if it's a membership for example or a video based course...
You'll definitely find something you like and easy to set up.
New Zenler on the other hand offers very little control over what the student will see inside the course.
Which kind of reminds me of the very simple way a Teachable course would look....
Not the most exciting but it does the job - if that aspect is not a big deal for you then you might not mind.
But if you have a lot of content or simply need a particular way the course is laid out for the educational experience then you may find New Zenler limiting.
Both platforms have a Community component. Very similar and somewhat limited - think about it as more of a striped-down version of a Facebook group with a feed and different threads/topics.
In terms of pure feature comparison, the two platforms are doing pretty much the same when it comes to email and automations.
But here again, Kajabi does have a bit of an edge with the user experience, this time in the back-end:
In New Zenler, you'll be limited in terms of the design of your email, if you'd wanted something a little nicer for the layout of your newsletters for instance.
Although having too many images rather than a text based email is proven to be less efficient, it can be very important to you for branding.
Not that you can't add images in your New Zenler email, but you'll find it somewhat clunky:
Other than that, using automations is pretty similar on both platforms.
Pages & Funnel Builder: Kajabi Vs New Zenler
Here is one of the most interesting pieces to compare.
A big upside of an all-in-one platform is the capacity to build your funnel directly in it and therefore have a close control over the entire marketing experience.
Both page builders to be honest are very good. These are drag & drops visual builders, allowing you to create sections/columns where you'll add different block types (text, image, video, buttons,...)
Not to hammer on this, but Kajabi's interface does look more friendly:
But here is where New Zenler will score points for those that want to spend as little time as possible creating pages.
New Zenler actually has a library of premade sections and blocks you can pick from:
This is a massive gain of time if you just want to use a proven and good looking design and simply tweak it a little to your liking.
Kajabi does have premade pages templates but these are not the most helpful, and you may end up being better off starting from scratch or from a template you bought off someone else.
One last note on New Zenler pages: they sometimes get somewhat buggy. Blocks get stuck for some reason, padding is off and can't be changed, the menu gets wonky...
All in all with page building you'll have to make the same choice as for a lot of this comparison: something easy to use (Kajabi) or something fast to create (New Zenler).
These were the main features that make up for the bulk of what you're going to be doing in either platforms. But sometimes the rest - the extra bits - can make a difference too!
Kajabi has an integrated Blog feature - which could be a big deal for people actually wanting to use the platform has the sole host of all of their content.
The blog allows for easy management of the different post, with sidebar and easy to add call to action:
From an SEO perspective, the Kajabi blog is well optimized with automatic sitemaps creation (don't forget to submit to Google Search Console) and allowing to add a custom meta title and meta description. The URL structure and hierarchy is also optimized for search engines ranking.
New Zenler also has a blog feature but this one is a little less customizable.
Whereas with almost all other platforms, you'd need to use an external tool for your lives and webinars (Zoom, WebinarJam, Demio,...) New Zenler allows for this natively.
With up to 500 attendees on the Premium plan. You'll be able to really only use one platform if you wish to - if the blog part isn't a big deal!
Here again, the choice will depend on what you value.
Affordability: How much is Kajabi and New Zenler?
Price is always to take into consideration, especially when comparing platforms that essentially promise to deliver on the same thing.
Kajabi and New Zenler currently have a substantial price difference. Keep in mind here that New Zenler is still calling themselves in beta mode and therefore prices are expected to go up.
But here is the comparison:
Quite a big difference at the moment!
This is indeed one the main selling points for New Zenler.
Like many new softwares on the market tend to do, they offer a cheaper alternative to the currently widely used option (here Kajabi).
Community & Support: Kajabi vs New Zenler
There is a reason why Community and Support is one the 4 elements we take into account when reviewing any platform.
These are indeed the kind of things that you can't really know before trying the tool - and that you may regret later on!
New Zenler is still a young (and unproven?) platform. It shows in its smaller community even if great efforts are made on the support side.
But it's indisputable that Kajabi has a real advantage here. The massive community, and possibly the most engaged in the industry, gives a reassuring feeling to new buyers - which propels this virtuous cycle further.
On the support side, the two are fairly similar with a ticket or live chat option.
Conclusion: How to choose?
Price being a big concern of new course creators, it may be too tempting to simply go for the cheaper option: New Zenler.
But it's important here to also take into account the opportunity cost of choosing the wrong platform in the longer term.
That being said, both of these all-in-one platforms seem to actually cater to slightly different needs and values:
Kajabi Vs New Zenler: The Bottom Line
Kajabi is better for you if?
New Zenler is better for you if?