LinkedIn Learning 

 Updated: December 6, 2023

linkedin learning

What Is LinkedIn Learning?

In 2017, LinkedIn made a big move in the e-learning industry and acquired Lynda.com.

The website used to be a popular marketplace for online courses and a lot of its instructors migrated over to what is now LinkedIn Learning.

LinkedIn Learning has over 16,000+ teachers and is integrated seamlessly into LinkedIn.

The platform has grown into a learning center for businesses around topics such as: finance, business development, business planning, operations,etc.

A major difference between LinkedIn Learning and other marketplaces such as Udemy for example is that you have to apply to get your course published.

But also that students pay a subscription fee to access all courses the platform has to offer.

How To Get your course on LinkedIn Learning?

As mentioned above, you can’t just create an account and publish your course on LinkedIn Learning.

The platform is a lot more selective about who they allow to sign up as Instructors and you’ll have to go through the following process:

Step 1: Apply

You’ll have to fill out a form to tell LinkedIn a bit more about you and the type of courses you’ll want to publish there.

Note here that LinkedIn Learning is geared to business-type courses. You’re unlikely to get accepted as a health or dating coach for example.

As part of this questionnaire, you’ll see the question about: “Are you a part of any of the following LinkedIn programs? “

And the answers you can select are essentially asking about your prominence in your field of expertise.

This is because LinkedIn will prioritize instructors that have a large audience or some sort of accolades showing their competence.

And although this might seem rather subjective, it’s one way the platform has decided to only accept “experts” to publish courses on there.

The last question on this application form is asking for a video sample.

Meaning that you’ll probably already need to have a bit of content for your program ready to show them before getting accepted.

Step 2: Create The Course With LinkedIn

Once you’ve been accepted and vetted, you’ll be assigned a staff member that will work closely with you to produce the course.

This is a collaborative process with LinkedIn and you may have to comply with their guidelines and not have full control over the content of the course.

This will be done to ensure quality content for every program published on the platform.

You’ll now have access to the learning center where you can start creating and uploading your course’s content.

Step 3: Publish and get paid in advance

More on the money part later.

But once your course is fully ready you’ll go live on the platform and companies and professionals will be able to find you in the catalog.

Courses can then get reviews and be made more prominent depending on their popularity.

What can you do with LinkedIn Learning?

Now that we’ve seen the full process of publishing your course on LinkedIn Learning, let’s expand on a few things.

Once you have access to the learning center where you can build your online course, you’ll have the options to create video lectures, exercises, and quizzes.

This is a somewhat basic set of learning tools but should be enough for most courses.

These resources can be accessed from desktop or though the LinkedIn Learning mobile app, available on both iOS and Android:

Beyond the content of the course, and similarly to many online course marketplaces, you’ll also be able to edit your course’s landing page.

This includes adding a preview, a description, a certificate of completion and accreditation, as well as your instructors profile.

All of these will help you make your program more appealing to potential students.

You won’t have any control over the design or layout of your course in the platform (color, branding,etc.).

Something else to note here is that LinkedIn will not allow you to publish course content that’s available publicly on platforms like YouTube.

It needs to be original content and also cannot be a way to funnel people to your own site or services.

How Much Are You Paid On Linkedin Learning?

This is another big difference with Linkedin Learning, other course marketplace but also other SaaS course platforms.

You will be paid in different ways:

The first one is going to be an advance upfront payment ranging from $1000 to $5000 depending on many factors.

This is meant to cover the overhead cost of producing the course and as an advance for your investment in being an instructor of the platform.

There will then be 2 ways for you to get paid.

Either by selling your courses on LinkedIn Learning individually.

Or by getting a royalty based on your viewership and engagement.

Members of LinkedIn Learning will pay a monthly subscription. Of which you can get a share of if enough people watch your program:

This will again very much depend on factors like engagement, number of paid members, price and seasonal discounts, free trial members.etc.

Should you publish your course on LinkedIn Learning?

Now that you understand how LinkedIn Learning works and the potential benefits for you as a course creator… should you go for it?

First as we’ve outlined, not everyone is going to be a good fit. If your programs aren’t related closely to the business world, it’s unlikely that this will be a good move for you.

Then, if you don’t already have a presence online, you probably won’t get past the application phase.

But if you were to qualify and see LinkedIn Learning as a good way to reach more eyeballs and a long term project you’re willing to see through, it could be a very good idea.

Although you can make a good amount of money on the platform, it’s probably not going to be something you want to base your business around.

But it will lead to opportunities, especially if you connect your LinkedIn profile and plan to use education as an entry point to your services, speaking engagements or other products.

Joey Mazars

Online Course Platform Expert

Hi, there! I've literally spent thousands of hours helping clients build their online courses on these platforms through my marketing services.

I've become obsessed with helping them find the right fit for their needs and decided to guide other creators through their decision process with these detailed reviews.

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