Clickfunnel 2.0

After 2 years of work, Clickfunnels has finally pushed the 2.0 version of the most popular funnel builder software online in October 2022.

The platform, boasting over 100,000 users, has made a big shift in its positioning with this new iteration:

ClickFunnels has gone from something that people really only used as a funnel builder to becoming an all-in-one platform.

This means that it aims to replace most of the tools needed for any business owners online, whether you’re selling digital or physical products.

Let’s dive into the details and see how ClickFunnels performs now:

As we’ve mentioned above, ClickFunnels has made the change a lot of platforms are making to keep up with competition.

And that’s to add the features needed for the platform to be as close as possible to a one-stop shop.

Here is the new set of features the platform offers:

We can see a much more well-rounded set of features than before!

Let’s break it down.

Funnel & Site Building

This is the core feature ClickFunnels always had and is known for!

But you can now also easily create a whole website, using the new Site pages and universal elements.

This is also where you edit theme pages like Login, Store and other templates.

Other new tools that are now more accessible are URL redirects and Customer center.

The front-end drag & drop builder has also gotten better and has a new look:

The customization options are more advanced and the back-end editor and pages are faster!

You can for example adjust the quality of images to reduce load time or enable Lazy Load.

For some pages you can now use dynamically text to make the experience more personalized:

You also now have a handy code editor if you want to push the customization to the next level!

Note that videos are still not supported on pages (they are inside courses).

Lastly, ClickFunnels now includes a blogging feature.

This will allow you to design a Blog and create blog posts just like you would in WordPress.

Templates are available to make these look however you want!

Checkout & Funnel

Clickfunnels has always made selling something online easily its #1 mission.

You can sell digital and physical products, services, coaching and downloads.

1-click upsell and downsell are still very easy to create and the funnel visualization has a new look:

These are relatively widespread in the industry now but ClickFunnels was one of the first to offer them.

The platform is now making you create a new account with Payment.ai which is a centralized payment system where you’ll be able to connect your Stripe and Paypal account.

One interesting advancement when it comes to client payment is the ability to manually add a client’s bank details for ACH payments:

This can help streamline payment for services or coaching for example.

Checkouts are built with the page builder and can display several pricing options or item variation if you’re selling physical products.

Note that only one-off payments and subscriptions are available, you can’t create split payments.

ClickFunnels has an affiliate marketing program feature coming soon.

Email Marketing & Automation

This is one of the biggest upgrades the platform has made in its 2.0 version.

Clickfunnels is now equipped with a fully fledged email marketing and automation that doesn’t require to hook up an external SMTP.

You can create Broadcast for single use and date based emails, or Workflows for autoresponders.

These come with several handy logics and rules: Split path, split test, notes, notification, webhook and many more in the work.

All emails can be built in the drag & drop visual builder:

Clickfunnels used to be very behind with this feature and is now very much on par with most of the other all-in-one platforms!

You can create templates to re-use for later and it seems that a Deadline feature is in the works to allow you to build in evergreen scarcity in your campaigns.

Online Course Building

This is definitely the game changer for the platform that’s been missing for course creators!

ClickFunnels only used to offer a very limited membership feature with no video hosting or learning tools.

It’s now enabling users to create a real online course experience starting with a back-end content management and theme customization:

The good news is that you can change themes for different modules in your course if you want to have a different layout for example.

Each module can now have a hosted video or audio as the main content and be edited in the front-end to look however you want it to!

In the meantime, content can now be managed in the back-end and you will be able to see student’s progress within the course.

Modules can be dripped based on the enrollment’s date or a fixed date.

There aren’t currently any quiz or assessment features however.

That being said, ClickFunnels now offers a serious online course feature that rivals most other platforms out there and makes it a great option for course creators.

Other Features

We focused our review on the core features that course creators will need when using ClickFunnels.

However the platform in 2.0 also offers a few more tools that could be interesting to expand your offering or business.

• eCommerce/Store: ClickFunnels offer all of the digital store features you might need, including inventory, SKUs management and variations.

This will make it easy to sell your physical products within the same platform and ditch something like Shopify.

This include baking in shipping cost and making easy to fulfill these orders

• Pipelines and advanced CRM: if you’re selling high ticket products or services, chances are your sales process is longer. Clickfunnels is building a native system to help you keep track of your leads and pipelines just like you would in specialized tools

This should help get rid of additional platforms and streamline your process.

ClickFunnels 2.0 brings a lot of improvement to user experience and general accessibility of the platform in my opinion.

The new dashboard and menus are a lot easier to navigate.

The company has also said that the editor and pages should be a lot faster!

This is still to verify empirically but from our test it does seem to be doing well on that end.

It’s certain that the new features Clickfunnels has added makes the end-user experience a lot more customizable than it used to be.

Since the 2.0 is still in beta testing, there are a few bugs and hiccups to note but this should be resolved within the next few months.

With added features comes added costs.

ClickFunnels used to start from $97/mo with just the funnel builder core feature.

All plans now have a 30 days free trial.

With this new version and the many new tools we’ve mentioned throughout this review, the company has decided to also increase pricing:

3 plans will now be available:

• Basic Plan – $147/month paid monthly
• Pro Plan – $197/month paid monthly
• Funnel Hacker Plan – $297/month paid monthly

A lot of people should get away with the Basic plan, the main reason to upgrade will probably be if you want to use several domains or if you have a big email list.

Another reason to get the Pro plan would be if you want to use the affiliate program feature which is not available on the Basic plan.

With this new pricing, ClickFunnels is certainly getting itself in the pricier range of all in one platforms.

Clickfunnels has built a LARGE community online of raving fans. Russell Brunson has, through his personal brand, been pushing his message in his books, lots of content and hard work.

Which paid massively since the Facebook group community for the tool has over 270,000 people in it! That of course does not represent its paid user base but is a great indicator that the brand?s value has reached a large audience.

What that means for you as a course creator, is that you'll have no issue finding help or advice on setup and marketing your products through the Clickfunnels community.

That as well as any hire or funnel designer you may want to get some help from.

Internal support has sometimes been criticized for being a little slow to answer or be the most helpful.

It's easily understandable from a business standpoint, with the probably huge amount of support tickets they must receive.

But can be frustrated at times if your question is time sensitive!

You will find an extensive knowledge bank of support articles to fix it yourself if you can't wait that long.

ClickFunnels 2.0 FAQ