What is Podia?
Podia is one of the newest all-in-one platforms in the market and promises to make a big splash in the market! It has everything you need to market, create, and sell your online course.
Podia started in 2014 but has changed a lot in the past years as it has grown.
It's half-way between an all-in-one platform (like Kajabi) and on that only provided the essentials (like Teachable).
Of course however, the company is adding features regularly, increasing the value you get for your money!
Features: What Can You Do With Podia?
Podia has a lot of cool features and pretty much everything you need to sell your courses, including:
Let's break this down!
Podia comes with a site builder that helps creating funnels to sell your online course.
The page builder isn't as flexible as some other platform but you can certainly build a converting page!
The drag and drop builder allows for creating different sections and blocks on a grid.
You can then adjust most of the design including padding, font, color, size,etc.
This can be limiting, and if you're looking to build high converting sales funnel, you may need a 3rd party tool for it.
In terms of site building, there are global elements for the header and footer, meaning that changing them in one place will replicate throughout the website.
Note that automations and funnel capabilities are limited in Podia.
You can capture people's email address but you don't have much flexibility to send them down an automated email sequence or an upsell page for example.
This is one of the main reason we don't categorize Podia in the all-in-one category.
Checkout & Affiliates System
Podia comes with an integrated checkout system to take payments via either PayPal or Stripe.
You'll set up a price at the product level which can be Free, one-time payment or a recurring subscription:
The checkout will then be automatically linked from your generated sales page.
These pages aren't very customizable but they are somewhat optimized for conversion out of the box.
You can then add an upsell after this first purchase to increase the average basket value.
A cool feature to note is the ability to embed this checkout on any external site.
Therefore a good setup for course creators might be to build their sales funnel externally and use Podia for payments and course delivering as well as email marketing.
Lastly you do have access to an affiliate program from the Shaker plan onwards.
This allows you to invite partners to spread the word and keep track of their sales.
Not that affiliate payments will have to be manual.
This feature is pretty standard compared to other online course platforms with unique links, specific affiliate commission override and a cool dashboard for your partners to see their stats.
Email Marketing & Automation
Podia does come with an integrated email marketing system.
This will enable you to send standalone email Broadcasts or setup automated Email Sequences based on a trigger.
This feature is fairly limited but it may just do the job for some course creators.
One of the main limitation is the fact that it's difficult to properly segment leads in Podia as the email capture feature is bare.
Another thing worth noting is the limited design capabilities of the email builder itself.
Again, this may be just fine if you're wanting to send basic communications with your students but you may need something more robust for advanced sequencing.
If that's the case, Podia integrated natively with the most popular email software: ConvertKit, Mailchimp, Active Campaign, etc.
Course Design & Building
When it comes to course hosting and design, Podia is similar to Teachable.
You can sell different kind of digital products on Podia:
- Online Courses
- Digital Downloads
- Coaching Session
When building your online course, you'll be able to add different sections and lessons.
These can include: audio, video, text, images,etc.
There are also some learning tools you can build to engage your students such as a Quiz or downloadable resources.
You can also setup a certificate of completion.
Which will then be populated in the front-end with a standard layout: a handy sidebar to go through modules and a main body with the content of that lesson:
The interface, although you can't design it differently, is fairly sleek and easy to use for the end user (your students).
Content can be drip fed and scheduled out.
There is still a few other things you can do with Podia.
Best of all, you can have a nifty community/membership tool which allows you to communicate with your students without needing them to leave the platform
The best part is that you have full control over who can see and comment on these community threads!
Although you can create a webinar as a product, you cannot natively host it in Podia; you will still need a webinar hosting tool to integrate with (like Zoom or YouTube).
One last interesting feature to note is the Messaging widget.
This is a cool integrated feature to create more engagement on your website or within your courses and allow a chatbot widget to appear.
Any messages sent there will then appear on your dashboard for you to reply to.
Podia does have most of the bells and whistles of an all-in-one, but it has a lot of limitations that could hinder you as a creator.
User Experience: Is Podia Easy To Use?
When talking about user experience, I try to take two things into account: the user experience for you, the course creator navigating the platform, and the user experience of your student taking the course.
And for Podia, I think it's important to break down the two separately.
User experience for the course creator:
The platform is simple and easy for a course creator to use. The design is slick, easy on the eye, and very intuitive.
This means you won’t have to waste too much time on the back-end because it is easy to use and intuitive.
User experience for the student:
With Podia, everything is minimalist. The courses don't look bad, but it is simple. But you won't have the ability to influence much of the customer journey.
Pricing: How Much Is Podia?
Podia is very affordable for an all-in-one. That's probably one of the most attractive things about the platform, and the price has been one of its main selling points.
There is now a free plan you can use to get started:
As mentioned in the feature section with the limitation of the email system and page builder you may want need external tools to accomplish everything you want.
Still, you get a big bang for your buck with Podia!
You can see our dedicated article if you want to dive into what each plan gives access to!
How is the Support & Community for Podia?
Podia has some great support and instant messaging capabilities to contact support and get a response fairly quickly!
On top of that, you'll find an extensive documentation section on not only how to use the platform but also how to market your courses and different selling strategy.
But the community feature is another story! Podia is one of the only platforms in the industry that doesn’t have a Facebook group where their community can gather and share ideas.
Instead, in late 2019 Podia used their own membership product to create a bit of a forum for their fans and host Q&As.
There is little engagement there right now, but most external forum platforms do have little engagement, which is why Facebook is much better to use.
Our Overall Rate: 4
Community & Support Rating:
Podia has made progress in terms of both features and all-around capabilities, and it shows as the community and user base grows!
But it's hard to talk about it as an all-in-one platform with the lack of a real page builder and basic automation for your emails.
In summary, if you're looking at a simple solution and don't mind all the bells and whistles, it's worth taking a look!
Podia is used to sell digital products online, mainly online courses. You also have most tools at your disposal to market and sell these!
Podia is geared to help you sell any kind of digital products: courses, membership, downloadables. It's not really meant to sell physical products
Yes to some extent. Podia's page builder is limited but you can still get some page up.
Yes, Podia is mobile friendly and can be seen on any device.
No, Podia is not a substitute for a webinar platform and doesn't have any live hosting feature.
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